At the heart of the Oakland Coliseum, creativity, precision, and large-scale production merged to create one of the most ambitious corporate events of the year — Project Montana. The three-day global gathering brought together more than 8,000 employees from across the world for a one-of-a-kind experience designed by Lally Events.

What began as a vast parking lot was transformed into The Park: a self-contained city built for innovation, collaboration, and connection. With every detail carefully crafted and every space uniquely purposed, this temporary world set a new benchmark for what a corporate event experience can be.

For this extraordinary project, Hensley Event Resources partnered with Lally Events as the primary provider of tenting, pavilions, and custom-built structures, delivering an intricate network of installations that served as the physical foundation of The Park.

The Vision Behind Project Montana

Lally Events envisioned more than an event—it was an ecosystem. Over six months of planning and creative development, the team designed a concept that redefined the traditional corporate environment. Instead of boardrooms and conference halls, there were open plazas, creative pavilions, and architectural lounges that encouraged organic interaction.

The challenge? Building a fully functioning “city within a city” that could host thousands of attendees, endure continuous use for three days, and reflect the forward-thinking spirit of the client’s global brand.

This required a production partner capable of blending engineering, aesthetics, and logistics—and Hensley Event Resources delivered.

Corporate Event Production at Scale: Structures by Hensley Event Resources

Hensley’s role in Project Montana was extensive, covering large-scale tenting, metal pavilions, and custom fabrication throughout the property. Working in collaboration with Lally Events’ creative direction and Owl Vision’s AV and lighting expertise, Hensley provided both the infrastructure and the visual harmony needed to bring The Park to life.

The site featured a combination of custom-built metal pavilions, including the debut of Hensley’s Wave Pavilion, characterized by its curved wooden canopy design, a blend of modern engineering and natural warmth. These structures provided focal points throughout the event, housing meeting areas, activations, and rest zones.

In addition, a series of square pavilions and clear-span tents were installed to create distinct “districts” across the venue. Each pavilion featured custom sidewalls, fabricated entryways, and open-air concepts that balanced privacy with connection. The result was a modular, flexible layout where every structure contributed to the event’s architectural rhythm.

Designing for Experience in Corporate Event Production: Functionality Meets Form

Corporate events on this scale require more than beautiful structures, they demand purpose-built design. Every pavilion and tent provided by Hensley was engineered with integration and functionality in mind.

From AV rigging and lighting grids to branding applications, Hensley’s pavilions were built to support the event’s technical and creative infrastructure. The Wave Pavilion, for example, served as both a visual anchor and an adaptable meeting zone, while other square pavilions functioned as breakout areas and collaboration lounges.

The flexibility of Hensley’s inventory allowed for each space to evolve organically throughout the three days—transforming seamlessly from morning sessions to evening networking events.

The Power of Custom Fabrication

Behind the visual appeal of Project Montana was an intricate web of custom fabrication. Hensley’s fabrication team played a crucial role in producing architectural elements that tied the entire experience together.

From wooden amphitheater-style seating to modular lounge pods enclosed by translucent panels, every custom piece reflected a commitment to design precision and innovation. These structures were not just decorative—they were experiential environments that encouraged guests to gather, think, and create.

Collaborating closely with Whale Film, the design and production team responsible for The Park’s overall aesthetic, Hensley ensured every custom component aligned perfectly with the project’s creative direction. The combination of clean lines, warm materials, and structural harmony gave the event a sense of permanence—despite being entirely temporary.

Coordination and Precision on a Massive Scale

Executing an event of this scale demanded extensive logistical coordination. With over 8,000 attendees, multiple production partners, and limited setup time, precision was non-negotiable.

Hensley’s operations and installation crews managed the on-site setup of numerous pavilions, tents, flooring systems, and staging components, ensuring everything was completed on schedule. The project required dozens of truckloads of materials, careful sequencing, and continuous collaboration with other vendors on-site.

Every stage of the installation was guided by clear communication between Hensley’s production team and Lally’s event directors, ensuring that structural requirements aligned seamlessly with design goals.

A Seamless Collaboration of Industry Leaders

Project Montana was the result of an extraordinary collaboration among top-tier creative and production professionals:

• Event Planning & Design: @lallyevents

  
  

• Venue, AV, Lighting & Production: @owlvisionllc

  
  

• The Park Design & Fabrication Production: @whalefilm

  
  

• Tenting, Rentals & Production Partner: @hensleyeventresources

Each partner contributed a vital layer to the event’s success. For Hensley, this collaboration highlighted the company’s ability to not only provide rental and fabrication services but to serve as a strategic structural partner in delivering large-scale, high-impact corporate experiences.

Innovation Meets Impact

From concept to completion, Project Montana showcased what happens when design innovation meets flawless execution. The site became a living representation of collaboration and creativity—each pavilion and space offering guests a new perspective on what a corporate event could look like.

The event’s design encouraged discovery and human connection, proving that the right environment can completely reshape engagement. By combining engineering expertise with aesthetic excellence, Hensley helped create a setting that was not just functional but truly inspiring.

Redefining the Future of Corporate Events

Hensley Event Resources continues to redefine what’s possible in the corporate event industry. With decades of experience in tenting, fabrication, and rental production, the company has become a trusted partner for some of the most ambitious event planners and brands in California and beyond.

From intimate leadership summits to global conferences and outdoor brand activations, Hensley’s strength lies in its ability to deliver scalable, creative, and technically complex solutions.

Project Montana stands as a testament to Hensley’s ability to transform large outdoor venues into immersive environments that elevate the attendee experience and bring bold creative visions to life.

EXPLORE HENSLEY’S LARGE-SCALE CAPABILITIES

Whether you’re planning a corporate summit, brand activation, or custom fabrication project, Hensley Event Resources offers the expertise, inventory, and innovation to make it extraordinary.

Contact our team: sales@hensleyeventresources.com

Follow the full journey on Instagram @hensleyeventresources